We tend to become a bit selfish when travelling, as we consider that it is one of the ways to pay off all the hard work over the year or it is simply the time to spoil ourselves a bit. I see no problem here, as we all do it and totally enjoy it.
But sometimes life comes with unexpected challenges. One of the biggest so far for the travel industry was the COVID-19 pandemic. Everything changed dramatically overnight. But rough and unpredictable as it was, I dare to say it brought also some positive effects: people became much more aware of the downfalls of fast travelling and the negative effects we have on nature. We became much more aware of how thin the lines are when it comes to absolute freedom, comfort, health, family…
Meaning is one word that has been searched tremendously in the last years, be it online, offline or in your own thoughts. We all want to have a life well lived, to make the most of each moment or find our purpose. But what does that truly mean?
When it comes to travel, the question is as complex as an existential one. But it can only have individual answers.
Slow travelling is the obvious meaningful alternative for the industry, as by definition it implies exploring in depth a destination, and choosing to take concrete actions towards empowering the local economy of the communities that you visit. But what is extraordinary about it is that it contributes to preserving the environment and positively impacts the carbon footprint that we generate.
By slow travelling, you go beyond the clichés and stereotypes of tourism, you experience, taste, breath, live…
